Published on May 20, 2016
Cinnamora is a cinnamon-infused soft drink, the latest beverage looking for a foothold in the sports and running market. Willing to try just about anything (apart from Morris dancing) RunningMonkey pulled the tab and put it to the test.
The instruction to shake before use should be enough of a clue to tell you that Cinnamora is a still drink, a definite plus-point for running hydration. Also it probably goes without saying the if you don’t like the taste of cinnamon then this isn’t the drink for you – but that said the flavour is subtle rather than overpoweringly in your face. There’s a hint of (flat) ginger beer about the taste, a warmth that’s mellow and pleasant with the potential to quell a queasy running tummy.
Cinnamon has been used for millennia as both a spice and a medicine of sorts. There is some evidence that it works well as a control for both cholesterol and sugar levels, but Cinnamora are quite rightly at pains to highlight that no specific health benefits can be claimed. The drink uses only Cinnamomum Zeylanicum (375mg per 250ml can), which does not contain any significant amounts of coumarins, an organic compound which can act as, amongst other things, an appetite suppressant. There are no artificial colours or flavours used in production and no added sugar; in fact Cinnamora is close to calorie-free at just 11.5kcal per can – that means that it’s not going to fuel your run as such, just rehydrate it.
Where to buy
Currently Cinnamora isn’t hugely easy to come by, but certainly worth hunting down if you’re looking for something a bit different. A dozen or so cafes and shops in the London area stock it and the online alternative is via ebay where a minimum order is a stash of seven cans for £7. With luck the taste for Cinnamora will catch on and runners across the UK will be able to get their hands on it more easily soon.
Further details of Cinnamora at cinnamora.com